Selected work
Proof, not promises.
Every case here has a number at the end. Challenge, strategy, achievement. That’s the way we actually work.
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The “Bu Yanti” phenomenon
82%Sentiment flipped to 82% positive, and the DVC went to TV.
From boycott to 82% positive.
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Serious identity pivoting
One group identity, four business lines.
Four business lines, one identity.






