The Challenge
A fast-growing staffing business had outgrown its Sampingan-era identity. Group, Suite, Work and Jobs each needed to stand on their own and still read as one company.
The Strategy
A 360° rebrand built as a system: a Staffinc master identity, a supergraphic element library, and a sub-brand architecture with rules for how each line looks and speaks.
The Achievement
One coherent identity from station OOH to product UI. The architecture launched across the group’s digital properties and out-of-home, with a design system the in-house team can extend without us.
4
Business lines, one system
1
Identity, from OOH to product UI
