About Peka

Strategist, kreatif, dan spesialis yang peka.

PT Belajar Lebih Peka is a creative + marketing tech partner built for measurable growth and cultural relevance. Peka means perceptive. That is the whole job.

pe·ka adj.: Quick to notice. Quick to feel.Move your cursor. It notices.

01 · 2022 · The observation

We started in 2022 with a simple observation: most marketing is loud, and almost none of it listens.

Brands buy reach to compensate for creative that doesn’t travel.
Creative and performance run as separate teams that never speak.
Campaigns launch and never learn from the last one.

02 · The fix

Peka fixes that with closed-loop marketing: strategy, production, distribution and measurement in one system.

Market fit, not just product fit.
A feedback loop from growth marketing.
An advocate for the public and the brand at the same time, on social.

Everything data-based and measured, bukan keren-kerenan doang.

03 · The proof

We have worked and played with Gojek, Unilever, AQUA, ABC, Frisian Flag, Cakap, Staffinc, Erspo, Saturdays and more, from one-billboard hacks to full national rebrands.

The Peka Framework

Great marketing is about listening, not speaking the loudest.

ClarityResearch first. Audience insight, market reality and a problem worth solving, before a single idea.Research before ideas.
CreativityIdeas built to travel: social-first, culturally fluent, and designed to do the media’s job.Ideas built to travel.
PerformanceDistribution that compounds: organics and nano KOL in the problem-solving phase, then TVC, OOH and macro KOL at scale.Distribution that compounds.
IterationMeasure everything. What the data says on Monday changes what runs on Tuesday.Monday’s data, Tuesday’s ad.