Services
Strategy, creative and media in one loop.
Six service lines, one team. Pick what you need; the loop comes standard.
What we deliver
Seven ways to make a brand impossible to forget.
From the big TVC to the 15-second cut that actually converts. One team, one loop.
ATL & 360° campaign
Campaign development strategy, TVC, DVC, radio, print, OOH, cinema, events.
TVC, OOH, cinema, events.
Social media & digital marketing
Ads, SEM, SEO, KOL and social media management. Always on, always measured.
Always on, always measured.
Branding & creative
Identity systems, brand voice, key visuals and design systems that survive contact with real channels.
Identities built for real channels.
Research & strategy
Market research, audience insights, campaign strategy. Listening before speaking.
Listen first, then speak.
Web & UI/UX
Websites, microsites, UI/UX and conversion funnels, built to be measured.
Websites built to be measured.
Brand experience strategy
New product launches, trialship and PR events. Moments people remember.
Launches people remember.
Marketing tech: CiryaBuilt in-house
Our agency OS and your marketing management system. One dashboard for marketing, stock and sales, on your servers, with gates the system enforces. We build it. You keep the keys.
Marketing, stock and sales in one dashboard. Built by us, owned by you.
Why most marketing underperforms
Most marketing is inefficient for three reasons.
Emotionally driven, efficient and effective. That’s the bar, and here’s what usually gets in the way.
01
Creative doesn’t cut media costs.The idea does the heavy lifting.
Ordinary creative, big media budget. The idea isn’t doing any of the work.We make creative that travels on its own, so every rupiah of media goes further.
02
Disconnected execution.One team, one loop.
Creative and performance don’t talk. Two teams, two dashboards, one confused brand.Creative and performance read the same numbers, so what works gets made again, fast.
03
No learning loop.Every launch starts higher.
Campaigns that don’t adapt. Every launch starts from zero again.What we learn on Monday changes what runs on Tuesday, so each launch builds on the last.
Peka fixes this.
Closed-loop marketing: strategy + production + distribution & measurement in one system. What we learn on Monday changes what runs on Tuesday. The system is called Cirya
One loop: Monday’s data changes Tuesday’s ad. Meet Cirya
Selected work
Proof, not promises.
Every case has a number at the end. Data-based and measurable, bukan keren-kerenan doang.
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The “Bu Yanti” phenomenon
82%Sentiment flipped to 82% positive, and the DVC went to TV.
From boycott to 82% positive.
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The power of native messaging
Registrants doubled. Cost per install down.
Registrants doubled, CPI down.
Ngobrol sama kita · Ajak pitch kita
Mari bertumbuh dan belajar lebih peka.
Let’s grow, and learn to be more perceptive together. Tell us the problem and we’ll bring the loop.
Tell us the problem. We bring the loop.
PT. Belajar Lebih Peka
Jakarta, Indonesia
admin@peka.id
+62 815 7427 4158
Jakarta · replies within one working day