The Challenge
Confused traffic. Employers were getting lost in job listings; workers were getting lost in corporate jargon, killing conversion on both sides.
The Strategy
Segmentation by design. A dedicated persona-switch architecture changed language and visuals dynamically per user type without building two separate sites.
The Achievement
100% of traffic routed to the correct funnel in under two clicks. A 45% increase in worker sign-ups from a simplified mobile flow, and a 30% drop in bounce rate.
45%
More worker sign-ups
30%
Drop in bounce rate
100%
Of traffic routed correctly in under 2 clicks
