Insights
Strategy
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Nano KOL or macro KOL? Match the creator to the phase, not the budget
Use nano KOLs to find the message that works and macro KOLs to scale it. Here is how we sequence…
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How to decide your product hero in a real-time world
Skip the focus group. Market every menu item with equal weight and let real sales pick the hero. For Chickster,…
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Closed-loop marketing: why Monday’s data should change Tuesday’s ad
Most campaigns are briefed, produced, launched and reported on. The report arrives after the budget is gone. A closed loop…