The Challenge
Making a 100-year-old legacy brand look fresh to talent obsessed with the startup hustle.
The Strategy
Zero gimmicks, 100% value. Educational content and career hacks positioned Frisian Flag Indonesia as a university for growth.
The Achievement
6× organic growth, from 9k to 60k, in three years with zero media or giveaways. Beyond the feed: reduced turnover, a higher Pride Index, and a 60% employee engagement rate.
6×
Organic growth in three years
60k
Followers, up from 9k, zero media
60%
Employee engagement rate
