The Challenge
The demographic cliff. The brand was aging out, losing relevance with youth while its legacy customer base shrank.
The Strategy
A total vibe shift. We overhauled visuals, copy and brand voice to speak Gen Z, and changed the conversation to be gender-neutral, fresh and event-driven. Not just a new look. A new voice.
The Achievement
Ranked #1 in noodle social media growth (2025), with 35%+ YoY organic follower growth and an 8%+ engagement rate.
#1
Noodle social media growth, 2025
35%+
YoY organic follower growth
8%+
Engagement rate
