The Challenge
High friction, low conversion. Users wanted the Home Try-On service, but a complex app flow was killing checkout.
The Strategy
Radical simplification. We audited the UX and slashed the steps to convert, removing the selection option and the HTO cart to clear the path from browse to book.
The Achievement
7× increase in conversion rate from install to checkout, plus a 30% lift in monthly Home Try-On requests. Less clicking, more booking.
7×
Conversion rate, install → checkout
30%
More monthly Home Try-On requests
