The Challenge
Drive high-volume user acquisition while lowering the cost per install.
The Strategy
Speak the language, don’t just teach it. We ditched generic ads for native-language creative and raw visual codes tuned to niche communities, with hyper-specific triggers for each.
The Achievement
Doubled the registrant count, a 100% lift, and drove a weekly purchase uplift. A masterclass in turning sub-culture insight into sales.
2×
Registrant count
100%
Lift in registrations
Weekly
Purchase uplift, sustained
